How to Stand Out from the Crowd

By Candace BelAir

Is your business “important” enough to merit some print or TV coverage? Not sure? I’d venture to say there is something about your business that will capture the attention of a reporter. The trick is to figure out an “angle” and then “pitch” it to the appropriate people. Here are some “angle” examples:

Another way to get your name in print is to do it yourself. Write an article, letter to the editor, or a guest editorial. Best bets are trade tabloids, community weeklies, and association newsletters. Pitching your story idea to the media is a win-win situation: They win because they’ve landed a local-interest story; you win because you’ve landed the kind of news coverage money just can’t buy.

Latest Testimonial

“The feedback we received is that your presentation was the best part of our conference. You addressed exactly what we needed. Thank you so much for customizing your content for our audience.”
—Nancy DiFrancia, Director of Human Resources, Comcast

Free Speaking Tips

Sign up for FREE monthly speaking advice from BelAir Training.


You can reach Candace by phone
or email.

T: 425.670.8408

Visit also our social profiles:

Scroll to top