Crisis Communication

Staying Cool in the "Hot Seat"

You never know when you’ll be in the “hot seat,” facing angry clients, disgruntled staff, dissatisfied Board Members, irate citizens at a public hearing, skeptical legislators, or “in your face” reporters.

Your crisis might take the form of:

…or any other bad news that makes headlines, causing publicity nightmares for you.

In the heat of the moment, when tempers are flaring, would you be able to keep your cool and deliver your message with confidence and composure? A simple mistake, a slip of the tongue, a slight contradiction caught by the press could spell immediate disaster for you, your company, or your organization.

How you respond to a crisis is often more important than the crisis itself.

Candace BelAir, a former Emmy Award-winning broadcast journalist, knows what it takes to succeed and stay on message in high-stakes appearances and interviews of all kinds.

In this valuable, interactive session you'll learn:


During this training, you’ll experience first-hand how to cope with a crisis using a real-time mock disaster. You’ll formulate your key messages under deadline pressure, and answer questions from hostile audiences and aggressive reporters. You also have the option of being video-recorded as you respond to tough questions, with personalized feedback from an Emmy Award-winning journalist. Finally, you’ll receive a Crisis Communications Action Plan with logistics and communications tools to help you respond quickly and responsibly in ANY crisis situation.

Having a solid crisis communications strategy is like first aid training: you never know when you’ll need it, but the knowledge can save your most valuable asset — your reputation.

Latest Testimonial

“The feedback we received is that your presentation was the best part of our conference. You addressed exactly what we needed. Thank you so much for customizing your content for our audience.”
—Nancy DiFrancia, Director of Human Resources, Comcast

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You can reach Candace by phone
or email.

T: 425.670.8408

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