Short and Sweet

by Annette Frahm
March 18, 2014

Frahm Comm

Every month I receive an email newsletter from speaking coach Candace BelAir. I always open it for two reasons:
1. It contains a useful tip for public speaking or effective communication.
2. It is only one or two sentences long.

Here is her March newsletter, in its entirety:

“Dear Colleague:
When speaking to persuade, remember: logic makes them think. Emotion makes them act.”

I’d say that’s a useful piece of advice, wouldn’t you? The tip is placed inside a template that describes Candace’s work. The whole thing fits on one screen.

I receive lots of email newsletters. I tuck many of them into a “read it later” folder. Sometimes “later” becomes “never,” and I delete them unread. But I know that Candace’s newsletter will only take me two minutes to read, so I open it. I get something that helps my work, and I’m once again reminded of her name and the work she does.

Remember: when you are writing an email, newsletter, blog post or press release, “short and sweet” may mean “more likely to get read.”

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