How you handle a media appearance immediately influences the way you and your company are perceived. Your performance can enhance — or harm — your reputation and your brand. With expert coaching, a media interview becomes your secret weapon. Without preparation, it’s an opportunity lost.

Candace BelAir is the consummate “media insider.” An Emmy Award-winning journalist, she has conducted thousands of interviews, from the “man on the street” to President George Bush. Now she shares her valuable first-hand knowledge with you.

With the benefit of Candace's "in the trenches" experience, you'll learn:

• The five steps you need to take before any media interview
• Every reporter has an agenda; you should, too — find out what it must include
• The secrets used by seasoned professionals to deliver key message points — facts are not enough
• How to develop powerful “sound bites” that capture attention and get you quoted
• The three most common on-camera mistakes to avoid at all costs
• How to respond intelligently if you don’t know the answer
• The best way to respond to hypothetical and “what if?” questions
• How to remain calm and in control, even if the interview turns negative

This program is specifically designed for the high-profile executive. It’s focused, practical, and actionable. You’ll view video clips demonstrating the “do’s and don’ts” of being interviewed. You’ll be video-recorded — over and over — in mock interviews. With professional feedback and guidance, you’ll quickly and dramatically improve your skills in all types of media interviews and appearances.